ART DIRECTION & GRAPHIC DESIGN
A/W CAMPAIGN 2024

Inspired by the likes of Goldsmiths Art College, Annabel’s and the YBA art movement, the campaign interprets the editorial headiness of the 90’s fashion scene and places a spotlight on London. Shot on 35mm and 16mm film, the AW24 campaign content was a combination of the glossy hero campaign imagery combined with with a mix media approach.

Shot on location around the busy streets of London, the film highlights areas such as a Bond Street, Camden, Tottenham and Fitzrovia as the films and imagery attempt to evoke the eclectic and diverse multi-cultural spirit of contemporary London.

Our new collection has arrived, and it’s not like any other. We have combined our signature bold style with the quiet luxury of the now. There are sleek lines, monochrome looks, and subtle florals which will guide you through this important season. The colour palette? Red, black, and sparkles. The accessories? Smooth, polished, and just right. We’ve had a wardrobe update, and so should you.

Art Direction: Juliette Barnes
Graphic Design: Juliette Barnes & Liana Mavronanou
Creative Direction: MDMV Studio
Photographer: Rhys Frampton
Video & FIlm Photography: Lewis Bolton & Katherine Chisham
Social: Lois Bellamy
Styling: Sarah Addie & Nic Welbourn
Hair: Anastasia Stylianou

GRAPHIC DESIGN & BRAND IDENTITY
PRINT & DIGITAL | 360 CAMPAIGN

Owning a variety of graphic design projects across both print and digital including in-store POS and window graphics, web banners, large scale event signage and social stories for the JIMMY CHOO X KAIA GERBER collaboration. Other design projects including owning and developing the JIMMY CHOO BRAND GUIDELINES, press invites, evites, lookbooks, brochures, animations and social media assets for events such as MET GALA and THE OSCARS.

ART DIRECTION & GRAPHIC DESIGN
TV & OOH CAMPAIGN SS23

Fusing fashion and beauty with two iconic names. Making way for the MAC relaunch at Debenhams for SS23 with game-changing best sellers. An infusion of Mac's core value of celebrating colour and the Debenhams BIGGER BETTER BOLDER brand energy.

Art Direction: Juliette Barnes
Creative Direction: Patrick Duggan
Photographer: Rebekah Elizabeth Harris
Videographer: Paddy McGowan
MUA: Dominic Skinner

ART DIRECTION & GRAPHIC DESIGN
TV & OOH CAMPAIGN 2023

BIGGER BETTER BOLDER. The iconic relaunch of Estée Lauder on Debenhams in 2023. A clean, fresh 'heroic' approach, championing the product.

Art Direction: Juliette Barnes
Graphic Design: Juliette Barnes
Creative Direction: Patrick Duggan
Photographer: Rebekah Elizabeth Harris
Videographer: Paddy McGowan

ART DIRECTION & GRAPHIC DESIGN
ONLINE CAMPAIGN SS23

Begin a new chapter of style with the best of Principles, looking to the new 'Sea Change' collection. Be perfectly styled from sunrise to sunset in confident, tailored pieces, clean lines and elegant prints.

Art Direction: Juliette Barnes
Graphic Design: Juliette Barnes
Creative Direction: Patrick Duggan
Photographer: Pete Pedonomou
Videographer: Jordi Castan
Stylist: Billie-Jo Skelton
Production: Abbie Hutchinson, Ash Mills, Helen Butterworth
Model Booker: Claire Nejatti

ART DIRECTION & GRAPHIC DESIGN
PRINTED & DIGITAL LOOKBOOK

Printed Lookbook for the Ted Baker AW24 collection, inspired by the AW24 campaign concept - taking the inspiration of editorial headiness of the 90’s fashion scene.

Art Direction: Juliette Barnes
Graphic Design: Juliette Barnes
Photographer: Matt Leeves
Styling: Nic Welbourn & Sarah Addie

ART DIRECTION & GRAPHIC DESIGN
CAMPAIGN SS24

Awaken your summer senses with Ted Baker. The lightweight fabrics, airy and comfortable against the skin. The vibrant colourways that promise a feast for the eyes. The smell of salt from the sea and the concoction of sun creams in the air. The sound of glasses clinking and waves splashing. It’s time to immerse yourself in the season and get a real taste for summer. Set sail, dive in and play hard, this is the spirit of summer with the outfit to match.

Art Direction & Graphic Design: Juliette Barnes
Creative Direction: Matt Damsell, Mark Valerio & Lewis Bolton
Photographer: Rhys Frampton
Videographer: Connor MacLeod
Social Content: Lois Bellamy
Styling: Nic Welbourn & Sarah Addie
Make Up: Ellie Tobin
Hair: Anastasia Stylianou
Production: Benjamin Deamer

ART DIRECTION & GRAPHIC DESIGN
ONLINE CAMPAIGN 2024

John from HR has been dusting off his karabiner for the last five minutes, Katherine from creative is fastening her cleats, and your head of department is studying the bass line to Candle In The Wind. Must be 4:59pm. These are the 9-5ers heading to their 5-9ers - they’re dedicated to their pursuits, no matter how trivial.

Art Direction: Juliette Barnes
Graphic Design: Juliette Barnes & Liana Mavronanou
Creative Direction: Matt Damsell, Mark Valerio & Lewis Bolton
Photographer: Matt Leeves
Social: Lois Bellamy
Styling: Sarah Addie & Nic Welbourn
Production: Kaya Lukacs

GRAPHIC DESIGN & UX DESIGN
BRAND LAUNCH 2023

Email and online product page design for the launch of Giorgio Armani & Armani Exchange brands on the Debenhams online store.

ART DIRECTION & GRAPHIC DESIGN
DEBENHAMS: DESIGNED FOR LIVING

In a paradise of homely essentials and accents to reflect your personality, there’s something for everyone to feel at home with. Whether minimal, eclectic or something in between, Debenhams caters to every style. From dreamy, cocoon-worthy bedding to characterful décor accessories, ensure each and every corner of your home is filled with considered creativity. In the kitchen, the heart of the home comes alive through striking electricals and delicious feasting features. In the lounge, inviting sofas, chairs and cushions will call you to melt into them from day to night. It’s the fresh touch the new season is searching for.

ART DIRECTION & GRAPHIC DESIGN
ONLINE CAMPAIGN 2024

Discover Ted Baker's latest arrivals designed to elevate the Eid festivities with timeless elegance and modern flair.

Photographer: Omar Khaleel
Videographer: Josiah Williams

ART DIRECTION
Estée Lauder Launch on Debenhams.com

The Launch of Estee Lauder on online digital department store, Debenhams.

Photographer: Rebekah Harris

BRANDING & WEB DESIGN
ONLINE AND EDITORIAL BLOG

A brand new, fresh design for the Debenhams online editorial blog 'The Debrief'. From lock up design to typographical treatment to UX layout. Creating a seperate identity but in keeping with the current Debenhams branding.

ART DIRECTION
Mantaray SS22 on Debenhams.com

The Launch of the Mantaray SS collection on Debenhams.com

ART DIRECTION
Principles AW21 on Debenhams.com

The Launch of the Principle AW21 collection on Debenhams.com

GRAPHIC & UX DESIGN
WEB DESIGN

Design and execution working with UX teams on the redesign of the Debenhams website in 2022 and 2023, creating a brand experience room for up and coming brand launches such as Estee Lauder, Tom Ford & Clinique.

ART DIRECTION
ONLINE ASSETS FOR SUMMER 2022

Art Direction for Debenhams Beauty still life photography in Summer 2022 highlighting key products and brands.

Art Direction: Juliette Barnes
Photographer: Christopher Jeney
Stylist: Clementine O'Hara

ART DIRECTION
SS24 CAMPAIGN

Still life assets of Ted Baker accessories for the SS24 campaign: Get Lost.

ART DIRECTION
ONLINE AUTUMN CAMPAIGN AW22

The launch of Principles Autumn collection 2022

GRAPHIC DESIGN
ONLINE CAMPAIGN | KAREN MILLEN X LYDIA MILLEN

Branding tookit and Graphic Identity across all of KM’s marketing channels for the launch of Karen Millen x Lydia Millen Autumn Campaign 2024.

ART DIRECTION
BEAUTY BEST FRIEND | DEBENHAMS.COM

A moment for beauty at Debenhams, the launch of the Debenhams Beauty Best Friend campaign 2023. The idea that Debenhams.com is your beauty best friend for skin, cosmetics & hair, featuring latest beauty trends.

GRAPHIC DESIGN & BRANDING
BRANDING INITIALS MOTIF 2025

The Ted Baker initials have become something of an icon within our brand through recent collections, and the use of “TB” in the design became important to the brand. Allowing the brand to simultaneously move forward but still have our roots steeped in the English heritage. 

ART DIRECTION
ONLINE CAMPAIGN

Coast x RSN collaboration launch of the new bridal collection inspired by botanical nature.

ART DIRECTION
ONLINE CAMPAIGN SS22

The best of Principles for High Summer 2022. Bold angular prints, flourish of colour and tailored pieces being a key feature.

ART DIRECTION & GRAPHIC DESIGN
ONLINE LAUNCH CAMPAIGN 2024

The Launch of Debenhams owned brand 'Debut London'. An Occasion wear brand targeted at the younger Debenhams customer. Affordable premium luxury for womenswear.

ART DIRECTION
ONLINE AUTUMN CAMPAIGN 2023

The launch of the DP Autumn collection street style.

ART DIRECTION
PRINCIPLES AT DEBENHAMS | WINTER TRENDS

Online campaign imagery for the Principles Party Collection at Debenhams 2022.

ART DIRECTION
ONLINE SUMMER CAMPAIGN 2023

The launch of the Burton High Summer 2023 collection.

ART DIRECTION
TED BAKER | GET LOST CAMPAIGN

Product focused campaign photography as a part of the Ted Baker ‘Get Lost’ SS24 campaign.

ART DIRECTION
DEBENHAMS KIDS SUMMER 2021

Campaign assets for Debenhams Kids; Summer 2021

ART DIRECTION & GRAPHIC DESIGN
ONLINE CAMPAIGN 2023

Art Direction: Juliette Barnes
Photographer: Rebekah Elizabeth Harris
MUA: Polly Chisholm

Late Summer collaboration with Coast x Sophie Habboo's latest collection. Fusing summer elegance and a touch of dark romance.

ART DIRECTION & GRAPHIC DESIGN
DEBENHAMS LAUNCH CAMPAIGN 2021

Reinforcing the idea of Debenhams as a online only digital department store. A vibrant and compelling concept to create a real presence for Fashion, Beauty and Home being delivered straight to your door.

Art Direction & Graphic Identity: Juliette Barnes
Creative Direction: Patrick Duggan
Photographer: Pete Pedonomou
Video & FIlm Photography: Yellow Pill Productions
Production: Helen Butterworth, Laide Pitan, Ash Mills
Model Booker: Claire Nejatti