ART DIRECTION & GRAPHIC DESIGN
OOH & ONLINE CAMPAIGN SS23
Begin a new chapter of style with the best of Principles, looking to the new 'Sea Change' collection. Be perfectly styled from sunrise to sunset in confident, tailored pieces, clean lines and elegant prints.
Art Direction: Juliette Barnes
Graphic Design: Juliette Barnes
Creative Direction: Patrick Duggan
Photographer: Pete Pedonomou
Videographer: Jordi Castan
Stylist: Billie-Jo Skelton
Production: Abbie Hutchinson, Ash Mills, Helen Butterworth
Model Booker: Claire Nejatti