Juliette Barnes.

creative manager & designer

6 YEARS EXPERIENCE’

LUXURY | FASHION | RETAIL

1ST CLASS HONOURS DEGREE BA (HONS) : GRAPHIC DESIGN

DRAPERS 2020: 30 UNDER 30 WINNER

Creative Manager | Debenhams.com (Boohoo Group PLC)

(April 2021 - Present)

Responsible for managing the overall creative concept development and direction of campaigns and graphic design for the Debenhams brand and own brands within it. Reporting to and working hand in hand with the Senior Creative Manager, also working very closely with the production team and having a close liaison with the rest of the Creative team, Brand, specifically Digital, Marketing and buying.

Tasks, Duties & Responsibilities:

• Work with the Senior Creative Manager and graphic design and production teams to develop all seasonal campaign and ad hoc creative concepts.

• Assist the Senior Creative Manager with all shoot art direction.

• Manage the Creative teams including photographers, hair and make up artists, stylists, retouchers and designers.

• Work closely with the Senior Creative Manager to ensure that all design work is in line with Debenhams brand strategy, including presenting to board of directors.

• Act as a brand guardian to ensure creative output is consistent across all multi-channel touch points.

• Support a team of graphic designers of all levels.

• Support with all ad-hoc and seasonal projects for example press events.

Graphic Designer & Creative Lead | Lions Prep.

(July 2020 - Present)

Working within a start-up environment and working closely with the Lions Prep Founder in driving the brand forward into vast business growth. Acting as the Creative and Design Lead for all brand and marketing direction. Full responsibility of the Lions Prep rebrand, including logo redesign, new creation of brand guidelines, new sustainable packaging design, end-to-end UX design of the new website, creative direction for photography and content. My main responsibilities include managing the Junior Graphic Designer and Creative Copywriter, ensuring all website, email, paid social ads and any ad-hoc marketing is delivered on brand and high quality to fulfil business needs and growth. Daily responsibilities include:

Creative direction for Lions Preps photography and videography, creating shoot concepts, art direction, management on shoots and working closely with the photographer/videographer to ensure branding standards are met.
Designing wireframes and creative webpages for desktop and mobile. Responsibility of creative concept right through to delivery to developers.
Print and packaging design for all of Lions Prep packaging including delivery boxes, food boxes, box leaflets and any other ad hoc marketing material to increase retention.
Managing the Junior Graphic Designer and ensuring digital and print design is executed to fulfil branding and business growth.
Creative and design concepts for all marketing email designs and static and motion paid social ads.
Design and creation of animations and GIFs for social media and email marketing
Full management of Lions Prep social media and social creatives, ensuring all social media is creatively on brand.
Management of Lions Prep external developers, making sure all website designs are delivered accurately.
Management of the Copywriter on tone of voice, making sure all copy is on brand and within tone of voice guidelines.

Freelance Graphic Designer | Juliette Design.

(March 2020 - July 2020)

During the coronavirus pandemic, working remotely from my design studio on various freelance projects for local businesses and clients. This work includes:

Logo design and brand identity
Social media graphics and content
Website design using Squarespace
Video editing for YouTube using Premiere Pro
Wedding invitations and event stationary
Illustrations and prints

Mid-Weight Graphic Designer | Jimmy Choo

(January 2020 - March 2020)

Responsible for working on and owning a variety of projects across both print and digital which includes; web

banners, invites, evites, direct-mail, advertising, lookbooks, brochures, print collateral for events, windows and social media assets including Instagram stories, social posts, animation, video titles as well as additional ad-hoc marketing and press collateral. Key responsibilities and duties included:

Working on a variety of different projects covering typography, retouching designs, layouts and illustrations.
Managing junior graphic designers and providing support to the Creative Services team.
Providing key information to other creatives such as retouch notes to retouchers.
Developing and updating Jimmy Choo’s brand guidelines with new rules, safe areas, creative typography and imagery.
Developing final layouts and final artwork that follow brand guidelines.
Managing design briefs and follow the brief from inception through to completion or production.
Maintaining design and brand consistency regardless of the project size.
Responsible for workload management using Trello, making sure all projects were time-lined correctly and delivered on time.
Conducting research to enhance application and delivery.
Improving the design standards of the business with care.

Graphic Designer | Oasis Fashion

(October 2018 - January 2020)

Working with the Senior Brand Design Manager and managing the Junior Designer, working on creative solutions for a wide breadth of initiatives from digital marketing campaigns to in-store visual merchandising, driving brand recognition and delivering campaigns to the highest standard. For 5 months I took on the role of Senior Brand Design Manager as well as Graphic Designer in the absence of the manager. My main duties included, managing the Oasis rebrand and converting all the new branding into our campaign creatives and other business collateral. Working on set, preparation for shoots and lead support to the Creative Director on all creative. Communicating with retouchers, passing on retouch notes. Working closely on art direction and creative ideas. Preparing presentations for executive teams to support the Creative Director on campaign creatives.

My main duties throughout the role included:

Producing creative solutions to briefs from all departments.
Managing the Junior Designer/Artworker; ensuring designs are on brand and projects are delivered on time.
Lead support of the Senior Brand Design Manager, also supporting channels in generating new concepts and ideas for seasonal and marketing campaigns.
Supporting the Senior Brand Design Manager on campaign shoot ideas and art direction through to retouching shots.
Responsible for workload management using Trello, making sure all projects were time-lined correctly and delivered on time.
Supporting the marketing team with any design collateral from promotions to product launches and press events. Including all print collateral and online elements where needed.
Creation and editing of video content / animation for various windows and digital screens.
Working closely with the VM team in creative artwork and in store & window solutions.
Assisting the international team with any artwork and providing feedback on external designs.
Creating packaging/labelling designs for the marketing and buying teams.
Creation of all graphics for seasonal campaigns in-store and other ad hoc related material.
Working closely with the print buyer on materials and processes to achieve the best and most cost effective results.
Managing projects from the brief to delivery.
Checking all artwork is set up correctly.
Ensuring all designs are consistent with the brand guidelines.
Keeping up to date with the fashion retail industry and current design trends.

Creative Artworker | Oasis Fashion

(April 2018 - October 2018)

Working as part of the creative team in generating new concepts and ideas for seasonal and marketing campaigns. Artworking various brand collateral including: window schemes, in store POS, large format graphics, labelling, packaging, marketing & PR collateral. Main duties included:

Managing briefs using our system Trello and meeting the required deadlines.
Designing and artworking for each individual store for a new campaign including all window artwork, in store POS, window blank out vinyls and fixed fabric graphics.
Creating mood boards for team meetings for initial campaign shoot ideas and pulling together overview packs.
Creating campaign and range labelling and packaging including, swing tags, back neck labelling and carrier bags.
Designing and art working press events and collateral.
Working with retouchers in creating the right campaign imagery.
Other graphic design such as menus, loyalty cards etc for stores.

Junior Graphic Designer | iQ Student Accommodation

(February 2017 - April 2018)

Supporting the Senior Graphic Designer within a Brand & Studio team in the Marketing department. This position focuses on supporting iQ’s Marketing with digital and printed artwork and within all areas of the iQ’s marketing strategy. Main duties included:

Producing marketing collateral including posters, flyers, brochures, and adverts in-house.
Designing signage such as hoardings and window vinyls and way finding signs.
Creating room layout plans and building plans for all accommodation rooms and sites.
Working on layouts and preparing artwork for pages for print and using innovation to redefine a design brief within the constraints of cost and time.
Working with interior photography for print and digital.
Retouching images and selecting suitable images for advertising.
Designing online advertising including website banners in GIF. As well as animating engaging social media GIFS.
HTML email development.
Ensuring all customer facing material conforms to iQ’s brand guidelines whether for corporate or operational brand.
Taking responsibility of design administration including a design spreadsheet for all design requests.

Associate Consultant | Deltra Group Recruitment

(May 2016 – February 2017)

Working across a large network of FTSE 250 organisations recruiting contract and permanent programme, project and change management professionals within the Media & Retail industries. My day to day tasks consisted of meeting and interviewing candidates for specific roles but also building relationships with candidates over the phones with high targets to be met.

Design and Production Assistant | Smeidi & Libby May Accessories (Heidi&Co)

(September 2015 – May 2016)

This role had responsibility of the design department at Smeidi and Libby May, two jewellery and accessory brands based in Essex. The role consisted of: All areas of graphic design, catalogue and brochure design, jewellery and product design, planning and art direction, e-commerce CMS management, digital design, social media, visual merchandising at exhibitions and pop up stores, photography, packaging design and general office duties.

Studio Intern | Prettybird Video Production Agency

(July 2015)

Prettybird is a creative think tank that provides clients with distinct visionary work across an ever-evolving entertainment and branding landscape. Responsibility of running errons for current directors as well as designing mail templates for clients and resourcing content for mood boards.

Sales Assistant | Pacific Balloons

(2010 - 2015)

Working in-between school and university, responsibilities as Sale Assistant included creating all creative balloons for all occasions & events, balloon personalisations, wedding decorations, graphic hand lettering for plaques, banner designs, visual merchandising & window displays and gift wraps.

EDUCATION

1st Class Honours Degree : BA (Hons) Graphic Design | Nottingham Trent University

(2012 - 2015)

4 A Levels A* - C : St. Bernard’s High School Sixth Form

(2010 - 2012)

11 GSCE’s A - C : St. Bernard’s High School (GCSE)

(2005 - 2010)

CERTIFICATIONS

HTML Email Development Course | Emarketeers

(September 2017)

OTHER ACHIEVEMENTS

School Senior Prefect (2009 - 2010)

Associated Board of Music: Grade 6 Qualified Violinist (Distinction & Merit 2001 - 2011)

Hildale Dance Academy: Tap, Modern and Ballet (Distinction & Merit 1996 - 2013)

PERSONAL INTERESTS