ART DIRECTION & GRAPHIC DESIGN
A/W CAMPAIGN 2024
Inspired by the likes of Goldsmiths Art College, Annabel’s and the YBA art movement, the campaign interprets the editorial headiness of the 90’s fashion scene and places a spotlight on London. Shot on 35mm and 16mm film, the AW24 campaign content was a combination of the glossy hero campaign imagery combined with with a mix media approach.
Shot on location around the busy streets of London, the film highlights areas such as a Bond Street, Camden, Tottenham and Fitzrovia as the films and imagery attempt to evoke the eclectic and diverse multi-cultural spirit of contemporary London.
Our new collection has arrived, and it’s not like any other. We have combined our signature bold style with the quiet luxury of the now. There are sleek lines, monochrome looks, and subtle florals which will guide you through this important season. The colour palette? Red, black, and sparkles. The accessories? Smooth, polished, and just right. We’ve had a wardrobe update, and so should you.
Art Direction: Juliette Barnes
Graphic Design: Juliette Barnes & Liana Mavronanou
Creative Direction: MDMV Studio
Photographer: Rhys Frampton
Video & FIlm Photography: Lewis Bolton & Katherine Chisham
Social: Lois Bellamy
Styling: Sarah Addie & Nic Welbourn
Hair: Anastasia Stylianou